Plugged-in: Study finds Irish, ages 13-19, are teenagers… as in typical teenagers, living much of their lives online. A recent study of the media habits of Irish teens show them communicating with friends by text messaging (56 percent) and by Facebook (38 percent) and with their parents by shrugs, scowls, eye-rolls and monosyllabic grunts (87 percent–not part of the study, pure conjecture on my part).
The Irish Digital Teen Survey was undertaken in November by Mulley Communications Ltd., an online marketing and PR consultancy based in Cork and Dublin that actively studies Irish digital space. You can download a pdf of the just released Irish Digital Teen Survey, but here are some highlights of their look at Irish teen media interaction:
For the rest of the article and a video heat-mapping the way people scan Facebook pages, please follow this link to HuffingtonPost.