TV Pros remember PR Fails…Here reporter Mark Joyella recounts a few….

Mistakes? Don’t oversell. Don’t mislead. Don’t promise a “dramatic” announcement at a news conference, only to tell me something less than interesting. (watch the news at night–would your announcement fit in that show or not?) Don’t imply you’re bringing ME a story, when you’re really offering it to EVERYBODY. And don’t take it personally if I get pulled off your story to cover a house fire, shooting, dog in a storm drain, or who knows what else. It happens every day, and stories get changed and killed over and over. I hate it as much as you do, and it wasn’t my idea.”
For more pitching tips from TV pros download the updated “How to Pitch TV Reporters…” here—Copy_of_How_to_pitch_TV_w_intro_doc (3)