A GMA producer lists the following as her #2 mistake publicists make in pitching story ideas
2) Not separating their clients from the rest of the pack. I get so many pitches for plastic surgeons- for example- (even though I don’t do even those stories anymore!) and they all seem the same. Find out what your client’s specialty is and focus on that- what really makes them special.
For the rest of her list and much more, see the postings below…
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