Ideas good, great, off-beat and down-to-earth presented by entrepreneurs in 60 sec. soundbites to an overflow energized crowd at last night’s Ultra Light Startups in the NYC offices of Sun Microsystems.
Ultra Light Startups about to, well, start-up...
I presented for http://www.thefrequency.tv/ on behalf Allan Hoving ( http://www.ahoving.com/) who first developed the concept 12 years ago. The technology to make the site work wasn’t available then, but is now in the form of Twitter, YouTube and other social media sites. The basic idea is for the site to present a news topic of the day, to aggregate commentary on the topic for a variety of social media sites, and then to “add value above the social layer” and bring resolution to the day’s discussion when thefrequency.tv’s producers create a nightly video summary and analysis of the topic and the conversation around it,and in doing so pull together diverse social media threads into a common shared experience. Then the next day’s topic would be announced.
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Some people listening to my minute long riff ”got it,” others less so.
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Good discussion of PR for this sector followed. I especially liked a comment of Trylon PR head LLoyd Trufelman: “PR is jazz–improvised. Advertising is classical music….arranged controlled.”
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Maybe that explains why I signed-up for PR.
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(see video of the “PR, Branding & Buzz” at http://ultralightstartups.blip.tv/. For more on the evening go to http://ultralightstartups.com/newyork/pr-branding.html.)
BELOW: Static screen shot that serves as placeholder for http://www.thefrequency.tv/.
What it the frequency, Kenneth?
Posted via email from MEDIA Ping
Hey Allan,
Thanks for the coverage. Great pitch at Ultra Light last week. I love the name of your site – very memorable for REM fans out there. I look forward to more Ultra Light pitches as it develops.
Best regards,
Graham.
Thanks Graham.
Actually I presented for Allan Hoving and the web concept he created, thefrequency.tv, as principal of John Lee Media.
Much appreciated discussion on PR that followed the pitchathon.
Hope both of us can make the next Ultra Light Startup session.
John
Thanks for pinch-hitting, John (or is it pinch-pitching?). You’re a star player. Skype me when you get a minute to share more details.